WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.

The Executive Committee is made up of senior corporate and national association representatives. See the full list of members here.

More details on the agenda to follow.

This meeting is open to Executive Committee members only.

The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.

More details on the agenda to follow.

Join us and our hosts for an unforgettable evening with a spectacular view over Toronto.

Dress code: Cocktail (tie optional)

Atin Kulkarni, VP Global Media at PepsiCo, WFA’s Matt Green and ISBA's Phil Smith will provide an update on the global Halo cross-media measurement programme. WFA’s Rob Rakowitz and Mathias Chaillou, Chief Media Officer at L’Oréal, will provide an update on brand safety issues and sustainability concerns, alongside Isabel Massey, Global Head of Media & Content at Diageo. They will also cover the roll-out of the Accessibility Alliance in the UK. 

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Ramzi Chaabane, Global Category Manager for eCommerce & Emerging Platforms, L'Oréal, will explain how his team has played a pivotal role in sourcing innovative technology such as Gen AI, acting as advisors to support strategic investment decisions. Margarida De Las Cuevas Marques, Strategic Sourcing Manager– Digital Marketing Experience at Unilever will talk about the company’s ‘Aurora’ initiative for sourcing and managing influencers.

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Policy Forum

Time: 9am - 2pm

The policy forum will explore the state of collaboration between marketing and policy, unveiling new research identifying areas of positive collaboration and where there is room for improvement. WFA will also unveil a model Responsible Marketing Framework, which identifies best practice covering areas such as marketing and children, environmental claims, privacy, brand safety and DEI. Speakers include Susan O'Brien, CMO Just Eat, Cynthia Sanfilippo, VP Global Public Affairs, L'Oréal, Andres Peñate, Global VP Regulatory & Public Affairs, AB InBev and David Wheldon, WFA President Emeritus & host of the Better Marketing Podcast.

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Food Marketing Policy Industry Roundtable

Time: 2pm - 4pm

The Policy Forum is followed by a Food Marketing Policy Industry Roundtable hosted by the International Food and Beverage Alliance (IFBA), the Association of Canadian Advertisers (ACA), and the WFA.

Click here for more details on the Roundtable agenda.

The Insight Forum will bring together industry experts sharing strategies to elevate the insights function. Attending members will enjoy case studies and discussions around how to demonstrate ROI of the insights function, drive commercial impact and embed insights into the business beyond marketing KPIs. Join your peers in Toronto, as we delve deep into the art of turning insights into action, driving tangible results and competitive advantages for your organization.

Click here for the draft agenda.

The CMO Forum, open to senior marketing leaders within WFA membership, will focus on addressing marketing’s challenges, and opportunities, of operating in an AI world. Global marketing leaders, including CMOs from The Heineken Company and Cathay Pacific will share their own leadership experiences as it relates to their people and marketing performance. A guest ‘AI Futurologist’ will also help provide stimulus for senior level peer-to-peer interactions to identify potential leadership actions and solutions.

Click here for the agenda.

BECOMING BETTER BRANDS

Brands around the world are increasingly under the spotlight; accountable to people, planet, regulators and shareholders. How are the world’s best marketers using their powers of creativity and innovation to build better, stronger, brands which our stakeholders and consciences can be proud of?

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Join us for a spectacular dinner in a location where art meets culture.

Dress code: Cocktail (tie optional)

For National Associations Council members only.

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

Click here for the agenda.